Build markets, accounts, channels, and revenue.
Growth work begins with market evidence, customer reality, disciplined discovery, and a clear understanding of what the organization can actually deliver.
About · Experience
EXPERIENCE
Experience that informs the work.
SOUBEL draws on Helen M. Dupree's career across commercial growth, strategic accounts, pipeline and asset integrity, corrosion and cathodic protection, asset performance, and digital transformation, shaped by customers, field environments, industry relationships, and the work of connecting technical capability to commercial and operational value.
CAREER CONTEXT
Industrial products, services, software, and field organizations.
SLBAsset Performance · Pipeline Integrity · Strategic Accounts · Digital Twin · Industrial Software · AI
As Asset Performance Domain Champion, advised enterprise and account leaders across North America and Europe on strategic growth, customer positioning, pipeline and asset integrity, and the application of asset-performance technologies to complex operational and business challenges. The role connected technical domain expertise, commercial strategy, executive engagement, and account development across major industrial customers.
De NoraCommercial Leadership · Channel Strategy · Cathodic Protection · MMO Anodes
Led commercial growth across the Americas for corrosion-control technologies, revitalizing market development, strengthening distributor channels, expanding customer engagement, and helping translate technical innovation into revenue-producing market opportunities.
Integrated Corrosion CompaniesVice President · Organizational Change · Commercial Growth · Pipeline Integrity · Corrosion & Cathodic Protection
Recruited as Vice President to help lead company-wide change, with responsibility spanning commercial strategy, operational improvement, market development, organizational alignment, pipeline integrity, and field execution, with a focus on increasing revenue, improving profitability, and strengthening the delivery of corrosion-control products and services.
MATCOR and earlier industrial rolesCorrosion & Cathodic Protection · Market Development · Strategic Accounts · Pipeline Integrity · Infrastructure
Built foundational experience in corrosion and cathodic protection, market development, strategic account growth, pipeline integrity, infrastructure services, and field-oriented commercial leadership, including helping expand MATCOR during a significant period of company growth and developing long-term customer relationships across the energy and industrial sectors.
A CAREER IN MOTION
The work also has a visual record.
Field work, industry communities, customer environments, colleagues, travel, and ordinary moments that accumulated into experience are collected separately so this page can stay focused on the professional through-line.
Explore A Career in MotionWHAT THIS EXPERIENCE BRINGS FORWARD
Different chapters. A consistent operating thread.
Understand the operating problem behind the sale.
Commercial decisions are stronger when equipment, procedures, field execution, records, risk, and asset outcomes remain connected.
Translate technology into operational value.
Digital capability matters when it improves decisions, execution, adoption, reliability, risk, or another measurable operating outcome.
Connect technical capability to customer priorities.
Complex opportunities are built through relationships, technical discovery, internal alignment, business cases, and evidence gathered over time.
INDUSTRY LEADERSHIP
Experience also includes helping shape the industry conversation.
AMPP
Longstanding involvement in corrosion and materials-protection communities, including leadership within digital-transformation work.
Continuing technical learning
Ongoing study across AI, cloud, analytics, asset performance, risk, regulation, and industrial operations keeps commercial interpretation connected to changing technical capability.
Public writing
SOUBEL's Knowledge Library, Analysis & Perspectives, and The Integrity Shift turn accumulated experience into public, source-conscious industrial interpretation.